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| Forum Home > PHARMACEUTICAL MARKETING > DRUGS,DOCTORS,DINNERS -Drugs, doctors and dinners How drug companies influence health in the developing world | ||
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Dear Collegues,I believe that this information or piece have really assisted you.Actually there are a lot of medical doctors or prescibers who notwithstanding the constant pressures over them by patients cannot do without Medical representatives. Making decisions most especially when it comes to prescription writing is personal and solely based on the knowledge-based of the presciber.Now the question is what is pharmaceutical marketing all about?.I understand that one must practise ethical marketing but the issue is why does even the FDBs ,US-FDAs and other drug regulatory wait for some of these products to be issued with license.I believe that most of the issues quoted in the article though unethical must be condemned especially giving money to medical doctors to prescribe a particular brand but the issue is that if prescibers would also sit down for them to be influenced this way then their credibility is also questionable. We must all endeavour to practice ethical pharmaceutical marketing and this would help us all. Appiah Frimpong,Pharmacy Technologist & Medical Rep
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